DIPLOMA PROGRAMS

    ●  Diploma Business Studies

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    ●  HDip Marketing Management

    

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    UNDERGRADUATE HIGHER DIPLOMA

     MARKETING MANAGEMENT 

 

 

Marketing professionals enjoys great recognition worldwide for exceptional creativity in bringing goods and services to the attention and admiration of customers. The program is designed to equip students with the skills and training needed for successful career in marketing. The Higher Diploma qualification will enhance student's prospect in finding suitable employment; Alternatively, it may be used as entry qualification to numerous business degree programs including the Bachelors' degree of Rockfield College of Management

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Progression to Bachelor Program:

Student that successfully completed Higher Diploma can move on to pursue the BBA / Bachelor (top-up) program of Rockfield College of Management, or at other Universities / Colleges worldwide

 

PROGRAM Requirements & CONTENT

Higher Diploma requires the successful completion of 15 undergraduate courses, or 80 ECTS-Units (European Credits Transfer  System). The required total credits can be achieved or completed through the combination of learning groups (courses / modules) listed below, pending total credits transferred into the program

 

    PROGRAM:  HIGHER DIPLOMA IN MARKETING

    PART 1:  REQUIRED COURSES  

BUS 121

Foundation of Business

BUS 122

Introduction to Management

BUS 123

Business Accounting

BUS 124

Introduction to Economics

BUS 125

Introduction to Marketing

BUS 126

Business Communication

BUS 127

Introduction to Statistic

BUS 128

Introduction to Business Law

BUS 129

Introduction to Human Resources 

BUS 130

Information Systems

 

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    PART 2:  elective courses (select 5 COURSES)

MKT 231

Marketing Planning

MKT 232

Marketing Communication

MKT 233

Principles of Advertising

MKT 234

Consumer Behaviour

MKT 235

Sales Management

MKT 236

Direct Marketing

MKT 237

Marketing Strategy

MKT 238

Purchasing & Supply

BUS 239

Fundamentals of E-Business

BUS 240

Business Planning / Strategy

 

 

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Graduation Requirements

Higher Diploma in Marketing requires successful completion of minimum 80 ECTS-units (European Credits Transfer System), the total cumulative credits will include recommended courses and applicable transfer credits. Student performance will be measure against acceptable overall academic achievements.  

 

 

program Admission:

High School Diploma, GCE A-Level Passess, or equivalent

Enrolment Intakes:

Open Enrollment (year-round admission application)  

 

Program Duration: 

18 Months or less;  Flexible Duration

Duration may depend on transfer credits brought into the program

Assessment Method:

Mixture of exams and assignment for each course

Study Methods:

Text-Based Distance Learning / Self-Study.. see Study Methods

 

 

 

 

 

 

 

 

 

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