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ROCKFIELD

COLLEGE of

MANAGEMENT

 

 

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      UNDERGRADUATE higher DIPLOMA

     MARKETING  

   

 

 

  

 

    DIPLOMA PROGRAMS

  Diploma in Business Management

  Higher Diploma in Business Management

  Higher Diploma in Marketing Management

  Higher Diploma in Hospitality Management

     

    Bachelor Degree Programs

    Graduate Degree Programs

    Transfer Credits Policy

    Tuition Fees Information 

    Study / Academic Resources

 

 

Higher Diploma in Marketing specially for Marketing professionals to enjoys great recognition worldwide for exceptional creativity in bringing goods and services to the attention and admiration of customers. The program is designed to equip students with the skills and training needed for successful career in marketing. The Higher Diploma qualification will enhance student's prospect in finding suitable employment; Alternatively, it may be used as entry qualification to numerous business degree programs including the Bachelors' degree of Rockfield College of Management

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Progression to Bachelor Program

Student that successfully completed Higher Diploma can move on to pursue BBA / Bachelor (top-up program)  of Rockfield College of Management, or at other Universities / Colleges worldwide

 

Program Requirements

Higher Diploma requires the successful completion of 14 undergraduate courses, or 70 ECTS-Units (European Credits Transfer  System). The required total credits can be achieved or completed through the combination of learning groups (courses / modules) listed below, pending total credits transferred into the program

 

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     Core Courses: Higher Diploma in Marketing

BUS 121

Foundation of Business

BUS 122

Introduction to Management

BUS 123

Business Accounting

BUS 124

Introduction to Economics

BUS 125

Introduction to Marketing

BUS 126

Business Communication

MKT 231

Marketing Planning

MKT 232

Marketing Communication

MKT 233

Principles of Advertising

MKT 234

Consumer Behaviour

MKT 235

Sales Management

MKT 236

Direct Marketing

MKT 237

Marketing Strategy

MKT 238

Purchasing & Supply

BUS 239

Fundamentals of E-Business

BUS 240

Business Planning / Strategy

 

 

Graduation Requirements

Undergraduate Higher Diploma in Marketing Management requires the successful completion of minimum 80 ECTS-units (European Credits Transfer System), the total cumulative credits will include recommended courses and applicable transfer credits. Student performance will be measure against acceptable overall academic achievements.  

 

 

Admission:

High School Diploma, GCE A-Level Passess, or equivalent

Enrolment:

Open Enrollment  (year-round admission application)  

Duration:

15 Months or Less - Flexible Duration  (Transferred Credits possible)

Assessment:

Mixture of exams and assignment for each course

Study Mode:

Distance Learning  -  Online + Text Based Study  (see Study Methods)

 

 

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