Rockfield College of

Sciences and Technology

  

 

 

 

  

 

 

 

Undergraduate Higher Diploma in Marketing Management

 

 

 

           DIPLOMA PROGRAMS

  Higher Diploma in Business Management

  Higher Diploma in Marketing Management

  Higher Diploma in Hospitality Management

 

      RELATED LINKS ...

      Bachelor Degree Programs

      Transfer Credits Policy

      Tuition Fees Information 

 

 

 

 

 

 

 

 

 

 

 

 

Higher Diploma in Marketing Management is specially for Marketing professionals to enjoys great recognition worldwide for exceptional creativity in bringing goods and services to the attention and admiration of customers. The program is designed to equip students with the skills and training needed for successful career in marketing. The Higher Diploma qualification will enhance student's prospect in finding suitable employment; Alternatively, it may be used as entry qualification to numerous business degree programs including the Bachelors' degree of Rockfield College of Management

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Progression to Bachelor Program

Student that successfully completed the Higher Diploma can move on to pursue Bachelor (top-up program) of Rockfield College of Management, or another University worldwide

 

Program Requirements

Undergraduate Higher Diploma Program requires the successful completion of 14 undergraduate courses, or 70 ECTS-Units (European Credits Transfer  System). The required total credits can be achieved or completed through the combination of learning groups (courses / modules) listed below, pending total credits transferred into the program

 

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     Required Courses: Higher Diploma in Marketing

BUS 121

Foundation of Business

BUS 122

Introduction to Management

BUS 123

Business Accounting

BUS 124

Introduction to Economics

BUS 125

Introduction to Marketing

BUS 126

Business Communication

MKT 231

Marketing Planning

MKT 232

Marketing Communication

MKT 233

Principles of Advertising

MKT 234

Consumer Behaviour

MKT 235

Sales Management

MKT 236

Direct Marketing

MKT 237

Marketing Strategy

 

 

 

Graduation Requirements

Undergraduate Higher Diploma in Marketing Management requires the successful completion of minimum 70 ECTS-units (European Credits Transfer System), the total cumulative credits will include recommended courses and applicable transfer credits. Student performance will be measure against acceptable overall academic achievements.  

 

 

.  Additional Information

  Program Admission:

High School Diploma, GCE A-Level Passess or Equivalent

  Enrolment / Intake:

Open Enrolment  (Year-round admission application)  

  Transfer Credits:

Transfer Credits Possible (per evaluation of prior studies and Courses)

  Program Duration:

15 Months  (Flexible Duration, depends on individual commitment

  Study Methods:

Distance Learning - Online Study  (see Study Methods)

  Assessment Methods:

Mixture of Exams and Assignments per course

 

 

 

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